Tag: Stephanie Evergreen

Presenting Data Effectively, Second Edition, by Stephanie Evergreen

Stephanie Evergreen’s new book can help you create persuasive, data-driven documents that present your analysis in the best possible light.

Presenting Data Effectively by Stephanie Evergreen is now available in a full-color second edition. The 226-page book is organized into four main topics- graphics, text, color, and arrangement- and includes downloadable resources from the publisher, SAGE Publicatdions. While many of the concepts are applicable to creating content with BI tools, the focus is packaging results using Microsoft Office tools like PowerPoint and Word. By presenting data “effectively”, Ms. Evergreen provides best practices to make our data engaging and persuasive, whether our audience is upper management or a prospective client.

I did not read the first edition of this book, but the addition of color makes the second edition very useful. My favorite feature of the book is the illustrations, as Ms. Evergreen explains several “not so great” solutions to a problem followed by a best practice, making it easy to see how her suggestions make life better for the reader.

While some attention is given specifically to data visualization and charting, readers interested that topic will want to check out Stephanie Evergreen’s other book, Effective Data Visualization: Thddde Right Chart for the Right Data.

As somebody who frequently creates proposals, data-filled customer documentation, and presentations for webinars and user conferences, I found the book to be loaded with tips, including several new tricks I plan to incorporate into my work as a consultant and an analyst. If your role in the organization is to be persuasive with data, quality and readability of the final deliverables are important and you’ll find a lot of good advice and practical tips here.

Disclosure of Material Connection: I received this book free from the publisher. I was not required to write a positive review. The opinions I have expressed are my own. Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers.I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”