Platform by Michael Hyatt is “a step-by-step” guide for anyone with something to say or sell. Like Rework by Jason Fried and David Heinemeier Hansson, Platform started life as a series of blog posts that became a book. According to the author,
Very simply, a platform is the thing you have to stand on to get heard. It’s your stage. But unlike a stage in the theater, today’s platform is not built of wood or concrete or perched on a grassy hill. Today’s platform is built of people. Contacts. Connections. Followers.
As the former CEO and chairman of Thomas Nelson publishing, Mr. Hyatt not only had a successful career helping book authors build their own platforms, he’s built a pretty successful one himself. With over 400,000 monthly visitors to his blog and over 200,000 followers on Twitter, he is actively using the advice he dispenses in his book.
What I found particularly helpful was Mr. Hyatt’s willingness to share his mistakes as well as his successes. As somebody who has been blogging since 2007, I’ve already learned several of the book’s lessons the hard way. But I’ve taken many best practices from the pages of Platform and will be adopting them over the next few months.
If you have something to say or sell and want to build a platform to promote it, this book will be a valuable resource to you.
Resources
- Read Michael Hyatt’s blog
- Follow Michael Hyatt on Twitter
- Purchase Platform by Michael Hyatt (hardback edition) on Amazon.com
- Purchase Platform by Michael Hyatt (Kindle edition) on Amazon.com
Disclosure of Material Connection: I purchased this book with my own funds. It was not a free review copy. I was not required to write a positive review. The opinions I have expressed are my own. Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers.I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”
