I joined Twitter on Sunday, June 22, 2008. I was invited by one of my blog readers to hang out with the cool kids of 2008. Twitter quickly became the most significant way to grow my blog readership. Seventeen years later, much has changed in the social media landscape.
Elon Musk purchased Twitter in 2022 and on July 23, 2023 rebranded the platform as X. That’s when things got weird, and in response SAP and many other companies removed the Twitter/X logo from their website. SAP still maintains accounts on X but only displays Facebook, Instagram, LinkedIn, and YouTube social media icons on their website footer.
SAP’s social media history has been an expanding and contracting of different social media channels, likely following the trajectory of internal politics and organizational changes.
SAP BusinessObjects
March 2012: @BusinessObjects joins Twitter.
Date Unknown: Refers 666 followers to @SAPAnalytics.
SAP Analytics
July 2008: @SAPAnalytics joins Twitter.
December 2022: Refers 72.1K followers to @SAPBTP.
SAP Business Technology Platform
August 2010: @SAPBTP joins Twitter.
July 23, 2023: Twitter rebrands as X.
June 2024: Refers 75.1K followers to @SAP.
SAP
September 2009: @SAP joins Twitter.
Date Unknown: SAP quietly removes Twitter from its website footer. As of this writing, their last tweet was made on June 5, 2024. I’m now getting most of my SAP news from LinkedIn.
X Marks the Dallas
I’m still lurking on X, mostly because of the ease with which WordPress can cross-promote a new blog article across multiple platforms. Earlier this year, I set up a similar profile on Bluesky, which is where many of the Elon haters also set up shop. But I find that I’m using these social networks less and spending more time on LinkedIn. Elon Musk envisions X evolving into an “everything app” similar to WeChat but so far its transformation has been slow.
Twitter, now X, has always an odd duck of a social media platform, beloved by geeks but shunned largely by the mainstream. Seventeen years ago, I found it helpful to follow vendors, authors, and other thought leaders, even if one never tweeted on one’s own. Today, most career-related activity occurs on LinkedIn and I have mixed feelings. Do our postings really add value to LinkedIn? Or clog it up with self-promotion, either for ourselves or our employer?
Which social networks and websites are you using professionally in 2025? Does X still mark the spot?
