The Presentation Secrets of Steve Jobs

My father-in-law gave me a great Christmas gift- a copy of The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience (McGraw-Hill, 2009, ISBN 978-0071636087). I spend about half of my career using presentation skills, either as a business intelligence instructor, conference speaker, or technical sales consultant.  So I was really pumped that he got something I really wanted but forgot to put on my Christmas wish list.

The book is a nicely structured analysis of one of the technology world’s most fascinating personalities, Apple co-founder Steve Jobs.  The author, Carmine Gallo, is a professional communication skills coach.  He takes readers through the entire lifecycle of a Steve Jobs presentation, starting from planning (“Create the Story”), delivery (“Deliver the Experience”) and preparation (“Refine and Rehearse”).  There are other books that focus on creating slides or giving demos – this book is comprehensive and covers the entire experience.

Steve Jobs speaks to a general audience and Mr. Gallo writes frequently about how Steve communicates about technical features in a non-technical way.  For example, the original iPod was “1,000 songs that fit into your pocket“, not “a digital audio player with a 5 GB hard drive”.  In contrast, I’m usually speaking to a technical audience that wants a deep understanding of technology – they’re not looking to buy anything.  So not all of the material translates to what I do.  But regardless of what kind of presenter you are, holding the audience’s attention is the first order of business.  The book has already influenced how I communicate to non-technical audiences, especially when I train business users how to use SAP BusinessObjects Web Intelligence.  And I’m looking forward to giving the book a second reading.  I’ll also be checking out the hours of Steve Jobs presentations on YouTube.  And editing my recent GBN 2009 presentations for a second go-around with other audiences.

If your career involves communicating and connecting with an audience, large or small, this book is an excellent addition to your bookshelf.

Have you read The Presentation Secrets of Steve Jobs? Share your thoughts below.

Disclosure of Material Connection: I received this book as a gift, not from the publisher. It was not a free review copy. I was not required to write a positive review. The opinions I have expressed are my own. Some of the links in the post above are “affiliate links.” This means if you click on the link and purchase the item, I will receive an affiliate commission. Regardless, I only recommend products or services I use personally and believe will add value to my readers.I am disclosing this in accordance with the Federal Trade Commission’s 16 CFR, Part 255: “Guides Concerning the Use of Endorsements and Testimonials in Advertising.”

Dallas Marks

Dallas Marks

I am an analytics and cloud architect, author, and trainer. An AWS certified blogger, SAP Mentor Alumni and co-author of the SAP Press book SAP BusinessObjects Web Intelligence: The Comprehensive Guide, I prefer piano keyboards over computer keyboards when not blogging or tweeting.