Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions.
Service URL: policies.google.com (opens in a new window)
__utmt
Used to monitor number of Google Analytics server requests
10 minutes
__utmb
Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server.
30 minutes after last activity
__utmc
Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session.
End of session (browser)
__utmz
Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server
6 months after last activity
__utmv
Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server.
2 years after last activity
__utmx
Used to determine whether a user is included in an A / B or Multivariate test.
18 months
_ga
ID used to identify users
2 years
_gali
Used by Google Analytics to determine which links on a page are being clicked
30 seconds
_ga_
ID used to identify users
2 years
_gid
ID used to identify users for 24 hours after last activity
24 hours
_gat
Used to monitor number of Google Analytics server requests when using Google Tag Manager
1 minute
_gac_
Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together.
90 days
__utma
ID used to identify users and sessions
2 years after last activity
Oh, funny… 😆
very funny! i said to myself ‘they’ve reintroduced Supervisor?’
Not funny dude! I was expecting aurora 😉
BO 4.1 wow… brings back memories of Zabo and the pursuit of happiness.
Yikes, I’ve beeen Dallas-rolled! Thanks for the laugh!
Actually, I’ve been thinking about this customer quite a lot. As a consultant, I love my bright new shiny tools. But here’s a customer that has something that works for them and has worked a long time (over 10 years) without a substantial investment. An ERP upgrade is finally forcing them to upgrade, followed closely behind by the OS and database folks in the IT org anxious to unplug unsupported Windows 2000 and Oracle 9i.
Many years ago, somebody built something using the tools available to them that has stood the test of time. That’s something we should all take to heart regardless of what our BI infrastructure looks like.
Interesting that 4.1 is such a “novelty item”. For those of us who used the 3.1 version way back when version 4.1 was a big upgrade at the time. That was the desktop hayday long before WEBI was worth the effort.
I started my career with BO XI R2 but never got a chance to use earlier version. good to see earlier version snap